Bay of Plenty – truly abundant

divingtaimoaTruly abundant, overflowing with opportunity to surf, fish, sail, stroll along white sand beaches, raft wild waters, tramp through untouched forests and much more.  When 18th Century navigator Captain James Cook sailed into the region aboard the Endeavour he was so impressed he aptly named it The Bay of Plenty. 

The region is still living up to its name and is one of the country's premier holiday destinations surrounded by glittering white sand, crystal clear, rolling surf beaches, beautiful harbours and an unbeatable lifestyle.

Located on the East Coast of New Zealand’s beautiful North Island, the Bay of Plenty offers so much choice; there is something for everyone. 

Head for the coast and take the opportunity to surf, fish, hire a boat or just dig your toes in the sand and read your book.

viewmatakanaislDrive inland to explore untouched New Zealand forests; discover the charms of inland towns, restful harbour sanctuaries and fresh, tumbling river waters.

There are water activities such as white-water rafting, kayaking, dolphin encounters, parasailing and jet boating.  There’s also skydiving, scenic flights, blokarting (a locally-invented land sailor) and horse trekking.

Hot pools and spas are located throughout the region for visitors looking for a bit of pampering and relaxation. Maori culture runs deep in the region and there are numerous sacred spots, from Mauao (Mount Maunganui) with Maori warrior Tangaroa to many marae. Historic Maketu is one of the most culturally and historically significant spots in the country, as it was the landing place of the Te Arawa canoe following the migration of early Maori.

If you’re an adrenaline junkie, the region has plenty of thrilling activities on offer. Experience jet boating, skydiving, whitewater rafting, and 4W drive escapades or take the whole family to an adventure park for a big day out.

blokartingThese adventures and much more await you in the Bay of Plenty. Want to learn more about the Bay of Plenty region?  Visit

Images provided by Tourism Bay of Plenty